Digital Marketing Houston
Unparalleled technology provides companies and organization limitless access to the precise individuals they seek to reach. The advent of what is often referred to as the web 2.0 has forever changed the rules of marketing and given rise to an important new profession called digital marketing Houston. Where the initial wave of web content was static & unidirectional, created by a select few, social media has democratized content creation and unleashed tides of information. Companies and customers can now converse with each other in real time. It is now possible to promote products & services digitally and build relationships, an enduring brand connection with consumers locally or globally without massive media expenditures. Companies are now rewarded for readily sharing information with consumers via increased public goodwill & search engine rankings. Sales processes have been completely upturned now that educating potential clients and consumers about products and services offered is a key early component of the sales process.
Nice To Meet You: Online Handshakes Via Digital Marketing Houston
Consider the power of a casual personal introduction in our social lives. With a respected intermediary providing the connection we are much likely to buy or do business with someone. Today, social media provides multiple methods for handshaking any time of day across our screens. There are ways for people to check-in online with your business, alerting their friends to their patronage. Large percentages of consumers now actively consult online reviews for all types of products & service providers prior to purchase. In Houston digital marketing, restaurants, retail stores and service locations actively engage in social media activity in order to relate to and remain relevant for consumers. For example, one our clients, The Woodlands Pest Control company has set up a sophisticated content wheel to circulate online updates throughout their digital outposts maintaining multiple connection points with current & prospective clients. Some businesses have based their entire online presence around a facebook page – a nice first foray into establishing a corporate digital presence, though only sufficient as a starting place.
Social interaction provides a relatively easy way to subtly share solutions with those in need of your services. It’s a mechanism to initiate a connection building conversation leading to the potential purchase of your primary offering.
And individuals & upstart brands are seizing this surge with inspiring results. Fashionistas who sell subtly through Instagram profiles. A fitness pro who developed a worldwide following with her energetic workouts. A writing coach who developed an empire of influence once he gained the courage to write!
This creative craze has been building for a decade with no signs of decreasing. Certainly, segments of users shift platforms choice occasionally, though the primary players remain solidly intact. A prudent strategy is to anchor your social media presence with the top two platforms that have the most pertinent user base and experiment with content categories, seeking out the elusive truly viral post!